Sydney, Australia, Monday 7 June 2010:
The recently announced fully integrated, multi-platform sales house, a 50/50 joint venture between TV1 and MTV Networks Australia, has announced its name: Ignite Media Brands.
The launch of Ignite Media Brands has redefined the media sales landscape and lifted subscription TV ad sales to an even more competitive level, according to CEO Brian Gallagher.
"Our team has the creative and strategic spark that ignites great media thinking to deliver innovative solutions, connecting advertisers to their target audiences through the best media brands," said Gallagher.
Ignite Media Brands will represent on-air and online brands including
MTV,
MTV Classic, T
he Music Factory (TMF),
Nickelodeon and
Nick Jr, mtv.com.au,
neopets.com and
shockwave.com – as well as brands including
TV1,
SCI FI Channel,
Movie One and Two,
Movie Extra,
Movie Greats,
Family Movie Channel,
World Movies,
STVDIO,
CNBC,
Starpics 1, Starpics 2, Starpics HD,
Aurora,
crackle.com,
imdb.com and
Vidzone.
The team, which is now operational, has now moved into its new office space alongside
MTV HQ in East Sydney and will be formally trading from July 1 2010.
Ignite Media Brands stakeholders include Viacom, CBS Studios International, NBC Universal and Sony Pictures Television.